{"id":1871,"date":"2020-03-16T10:39:13","date_gmt":"2020-03-16T13:39:13","guid":{"rendered":"https:\/\/www.lbhlaw.com.br\/publicacoes\/loeser-blanchet-e-hadad-advogados-apresenta-a-sua-nova-marca\/"},"modified":"2020-09-28T17:09:47","modified_gmt":"2020-09-28T20:09:47","slug":"loeser-blanchet-e-hadad-advogados-apresenta-a-sua-nova-marca","status":"publish","type":"publicacoes","link":"https:\/\/u2zlhfavaswa001.azurewebsites.net\/en\/publicacoes\/loeser-blanchet-e-hadad-advogados-apresenta-a-sua-nova-marca\/","title":{"rendered":"Loeser, Blanchet e Hadad Advogados presents its new brand"},"content":{"rendered":"<p>A new modern brand &#8211; at the same time, robust and distinguished.<\/p>\n<p><strong>Loeser, Blanchet e Hadad Advogados (LBH)<\/strong> is proud of the successful relaunch of its brand. LBH, a corporate law firm, has its principal offices in S\u00e3o Paulo, supported by offices in Bras\u00edlia, Rio de Janeiro and Campinas.<\/p>\n<p>&#8216;Our brand is tracks the successful evolution of our law firm. We have been planning for some time the design of a new brand to reflect our growth and our positioning. In 2019, we celebrated our 30<sup>th<\/sup> anniversary. A milestone appropriate to relaunching our image&#8217;, tells us\u00a0<a href=\"http:\/\/lbhlaw.azurewebsites.net\/profissionais\/richard-blanchet-direito-empresarial-lbh\/\"><strong>Richard Blanchet<\/strong><\/a>, the\u00a0<strong>LBH<\/strong>&#8216;s\u00a0partner that leads the creation of the firm&#8217;s new identity.<\/p>\n<p>The development of the new brand began in mid-2019. &#8216;We studied new shapes, approaches, colors, graphical styles, and personalization for a number of months to create a design language to mirror the true and authentic visualization of our firm.\u00a0We wanted to innovate without abandoning tradition. We were looking for something that would be modern whilst keeping our roots, paying homage to our heritage. Our brand was to be robust, capturing the essence of the firm. <strong>Blanchet<\/strong>\u00a0notes &#8216;this was an essential phase, allowing our ideas to mature and crystalize&#8217;.<\/p>\n<p>&nbsp;<\/p>\n<p>The project was developed in coordination with\u00a0<strong>Marcel Hiratsuka<\/strong>, LBH&#8217;s Institutional Relations manager. &#8216;We invested in modern design concepts. The new brand&#8217;s two versions \u2013horizontal and vertical\u2013 introduce major changes with brighter, overlaid colors in a gradient design. The logo\u2019s geometrical lines convey order, perspective and dimensionality. All these features were incorporated into a new brand, a new website, a new visual identity, which, together, represent our firm&#8217;s contemporary image, reflecting our energy and stamina&#8217;, <strong>Marcel asserted.<\/strong><\/p>\n<p>The logo represents the overlapping of LBH\u2019s partners\u2019 initials \u2013 Loeser (<a href=\"http:\/\/lbhlaw.azurewebsites.net\/profissionais\/fernando-loeser-direito-empresarial-lbh\/\">Fernando Loeser<\/a>), Blanchet (<a href=\"http:\/\/lbhlaw.azurewebsites.net\/profissionais\/richard-blanchet-direito-empresarial-lbh\/\">Richard Blanchet<\/a>), and Hadad (<a href=\"http:\/\/lbhlaw.azurewebsites.net\/profissionais\/enrique-tello-hadad-direito-empresarial-lbh\/\">Enrique Tello Hadad<\/a>) \u2013 LBH. It mirrors our integration and union. The partners&#8217; names are also displayed next to the logo in a customized font, especially developed for this purpose, creating an interactive feel for the brand&#8217;s identity.<\/p>\n<p>Commas and \u201c&amp;\u201d have been purposefully omitted to present a cleaner graphic image. &#8216;We did this on purpose to express the concept of a cohesive, single firm. We work together, we are one. Our talents and skills are united with the same talents and skills of all our professionals&#8217;, emphasizes\u00a0<strong>Richard<\/strong>.<\/p>\n<p>The communication and design office <strong>Unitri<\/strong> partnered with LBH to develop the project. &#8216;We are pleased to have achieved our goal, which was to create a differentiated brand with personality. Our contribution to help tell the history of legal excellence offered by the firm, has made us very proud&#8217;, says\u00a0<strong>Alexandre Muta<\/strong>, partner at\u00a0<strong>Unitri<\/strong>\u00a0and the agency&#8217;s professional responsible for the project.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"featured_media":1872,"template":"","categories":[86,82],"class_list":["post-1871","publicacoes","type-publicacoes","status-publish","has-post-thumbnail","hentry","category-videos-en","category-notes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loeser, Blanchet e Hadad Advogados apresenta a sua nova marca<\/title>\n<meta name=\"description\" content=\"Estamos evoluindo a marca da mesma forma que evolu\u00edmos enquanto escrit\u00f3rio de advocacia. Uma marca renovada e moderna. 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